Hi, I’m Kate

I’m a Squarespace designer helping authors and small businesses improve the websites they already have.

Guided Web Design originally grew around authors, custom websites, and Squarespace templates designed to make getting online considerably easier.

Then I trained in SEO.

That changed how I looked at websites. I still care whether everything feels polished, but I also want to know whether the structure makes sense, whether visitors understand what to do next, and whether search engines can tell what the business actually offers.

Now, design, website strategy, and foundational SEO are simply how I think about every site.

Sometimes a website needs to be completely rebuilt.

Very often, it just needs someone capable to open Squarespace, work through the list, and make the whole thing better.

That is why I created the Squarespace Website Morning. It is a simple way for business owners to hand me the updates, unfinished pieces, and mildly infuriating website problems they have been avoiding.

I work with local businesses, wellness professionals, service providers, authors, and other small-business owners who want thoughtful help without an unnecessarily complicated process.

Authors are still very much welcome. They are the reason Guided Web Design exists, and my Squarespace template shop remains especially popular with writers.

Pretty, useful, and considerably less annoying. Ideally all three.

I’m Kate, a Connecticut-based Squarespace designer, former French teacher, enthusiastic gardener, and owner of an unreasonable number of browser tabs.

Guided Web Design is intentionally small. You work directly with me, and I like it that way.