Notes from behind the screen
If you know you should be emailing your audience — but the setup feels confusing, technical, or easy to put off — you’re in the right place.
I’m Kate, and I specialize in setting up newsletters using Squarespace’s built-in email campaigns. I help creatives, authors, and small businesses get their email systems in place so they’re ready to use — without overthinking it or turning it into a project.
My background is in language, writing, and systems — and over the years, working inside Squarespace, I noticed the same pattern again and again. People understood that email mattered, but forms weren’t connected, welcome emails weren’t set up, and newsletters stayed untouched because the setup felt overwhelming.
That’s where I come in.
I focus exclusively on the practical side of email: connecting signup forms, setting up a welcome email, and making sure everything works together smoothly. No strategy calls, no ongoing management — just a clean, correct setup so you can actually start emailing when you’re ready.
If you want your newsletter ready to go — without learning new tools or spending hours in settings — I can help.
🎧 PODCAST FEATURE
What every author website *really* needs
Your author website shouldn't just sit there looking pretty—it should work for you. In this episode, I chat with web designer and strategist Kate Cross, who specializes in creating websites that actually help authors sell books, grow newsletters, and connect with readers.